MyTraffic Fit Score

For each eligible brand, we provide a range of 6 indicators used to compute a Mytraffic Fit Score:

     1. Percentage of stores in shopping centre

     2. Frequent co-tenancy

     3. Catchment population

     4. Footfall range

    5. Brand Footfall competitiveness

    6. Sociodemographic fit

Once computed, each indicator is converted into a score ranging from 1 (indicating a poor fit) to 10 (representing an excellent fit). These scores are then aggregated to calculate the brand's global fit score, expressed as a percentage. By default, all indicators have the same weight in the calculation.