1. Analysis Objective
It measures what percentage of shopping centres where the brand is present have lower footfall compared to your shopping centreʼs footfall. It assesses how the footfall at your shopping centre compares to the footfall experienced by the brand across its various locations.
2. Methodology and Computation
In the region of the shopping centre: Number of shopping centres where the brand is located that we beat in footfall / Total number of shopping centres where the brand is located.
3. How to read it
For each column, you can click on the title to sort the brands in ascending or descending order.
It helps identify the strength of your shopping centre's footfall relative to the brand's existing locations. If your shopping centre's footfall consistently outperforms the footfall of the brand's current locations, it signifies that your shopping centre presents an opportunity for increased customer traffic and potential sales growth. This insight ensures that you select a brand that can benefit from your shopping centre's competitive advantage in terms of footfall.
➡️ This indicator shows how your centre ranks in terms of footfall compared to other centres where the brand is present.
The closer the percentage is to 100%, the better your centre's footfall is compared to other centres where the brand is present. Conversely, the lower the percentage is, the lower your centre's footfall is compared to other centres where the brand is present.
- If the percentage displayed for the brand is 100%: your centre has the best footfall of all the centres where the brand is present.
- If the percentage displayed for the brand is 0%: your centre has the lowest footfall of all the centres where the brand is present.
- Another example, a percentage of 80% indicates that your centre is in the top quarter of shopping centres in terms of footfall: 20% of shopping centres where the brand is present have a higher footfall than yours and 80% have a lower footfall.
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