Associated brands

     1. Analysis Objective 

Associated brands refers to the number of brands within your shopping centre that the brand you are evaluating is often found alongside. It measures the extent to which the evaluated brand has established partnerships or co-location strategies with other brands in your shopping centre.

     2. Methodology and Computation

In the region of the shopping centre, a brand is co-tenant if:

● 50% of co-tenancy in shopping centres of the region

● at least 2 shopping centres where they are co-tenants in the region

     3. How to read it

For each column, you can click on the title to sort the brands in ascending or descending order.

It helps gauge the brand's compatibility and synergy with other existing tenants. Brands that frequently coexist within the same shopping centre are more likely to have complementary offerings, shared target audiences, or synergistic business models.

This insight ensures that the brand you choose to fill the vacant space aligns well with the existing tenant mix, enhancing the overall appeal and value proposition of your shopping centre.

➡️As part of your expansion strategy, you may want to know if certain brands are already present nearby. We'll show you the number of affinity brands in your area with which the brand you're analysing usually co-exists. We indicate the number of affinity brands for each brand and in the detailed sheet for each brand, you will find the list of affinity brands.

     4. Frequently Asked Questions