1. Analysis Objective
Footfall range refers to the position of the brand's existing shopping centre locations on a footfall distribution spectrum. It analyses the footfall data from shopping centres where the brand is currently located and identifies whether the footfall at your shopping centre aligns with the typical footfall range experienced by the brand.
2. Methodology and Computation
In the region of the shopping centre: Range of footfall that contains 80% of the shopping centres where the brand is already located.
3. How to read it
For each column, you can click on the title to sort the brands in ascending or descending order.
This indicator is important to determine the brand's footfall expectations and compatibility with your shopping centre's footfall levels. Brands that have historically operated in shopping centres with similar footfall patterns are more likely to resonate with the customer base of your shopping centre. By assessing this insight, you can ensure that the brand you choose will feel comfortable and can thrive within your shopping centre's footfall environment.
➡️ If a brand has a range of 500k - 900k, it means that most (80%) of the shopping centres containing this brand have monthly footfall between 500k & 900k visitors.
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