1. Analysis Objective
This metric helps you to evaluate the brand's presence and popularity within the shopping centre environment compared to its overall presence in the market. It provides an understanding of the brand's level of establishment within shopping centres.
2. Methodology and Computation
In the country of the shopping centre: Number of stores of the brand inside a shopping centre / Total number of stores of the brand
3. How to read it
For each column, you can click on the title to sort the brands in ascending or descending order.
A higher share of stores in the shopping centre indicates that the brand is already well-recognized and successful in attracting customers to a shopping centre. By considering this metric, we can identify brands that have a proven track record of thriving in shopping centre environments, making them more likely to succeed in filling the empty spaces effectively.
We also provide the number of shops in the region and in the country to give you an overview of the presence and penetration of each brand at a regional level compared to a national level and to measure its presence in your area.
➡️ If a brand has a percentage of 85%, it means that 85% of their stores in the country are located inside shopping centres. The higher the percentage is, the higher a brand shows a shopping centre strategy.
On the contrary, if a brand has a low percentage, it reveals that until now the strategy is not oriented on shopping centres.
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