A tool developed for your marketing campaigns. With this module you can define the geographical areas to target and evaluate the impact of your campaigns in centres, even retroactively.
This tool enables you to:
- Measure the physical impact of your actions: Gain insights into your visits, dwell time, and assess the dynamics of your catchment area.
- Measure the impact of your past campaigns and prepare your future highlights.
- Put results in perspective to identify best practices and reproduce success: Compare yourself to your other campaigns and competitors.
- Access hands-on campaign reports that adhere to your marketing plan: Daily granularity in your reports, unlimited events, and weekly updates of insights.
- Share results with stakeholders and convince them of your strategy using data: Export your findings in PowerPoint, comment on your results, and choose what to display or conceal in your report.
You will have the opportunity to enhance and monitor the on-site impact of your marketing strategies, as well as analyse your catchment area to precisely target locations where you can reach your audience.
To start using the module, you first need to add your portfolio and to select your competitors.
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