Getting started: Tabs, filters and competitors

The dashboard consists of 3 tabs (1):

• 'Visits evolution’ gives you an overview of trends in footfall and your centre or store's catchment area.
• ‘Traffic market shares’ allow you to analyse your store compared to your competitors.
• ‘Strategy by zone’ helps you optimise your strategy by geographical area.

Filters:

• The filters selected apply to all 3 tabs.
• Indicate the oldest period in period A (the comparison period) and the most recent period in time in period B (2).

Competitors: Select the competitors you wish to compare yourself with (3).

Geographical scale:

• Choose between city or neighborhood (4)
• If you want to export to the ‘Area Targeting’ module, you will need to select 'district'.