Visitor's profile

     1. Analysis Objective

You will learn about the socio-demographic profile of your customers. It is available for an address, store, shopping centre, or shopping area (depending on your subscription plan). You can realise a comparative analysis between up to 3 assets

     2. Methodology and Computation

Mytraffic's geolocation data do not contain any socio-demographic criteria. We use the coupling of our source statistics with uniform socio-demographic statistics per neighbourhood in all the countries.

💡More information about our methodology: Sociodemographic data

     3. How to use it

The visitor’s profile analysis is available depending on your subscription plan. 

If you would like more information and to unlock this feature, do not hesitate to contact us.

• Choose from the drop-down menu "Evaluated assets" (1) the assets you want to perform the analysis on. 
• Select "Sociodemographic data" (2).
• Choose between the origin (visitor’s origin) and isochrone (the environment around the asset) (3). 
  • If Origin is selected: Select a period in the catchment area and then select city or neighbourhood granularity (4).
  • If Isochrone is selected: Choose a transport mode (walking or driving) and  duration (up to 60 min)
• Showcase your analysis depending on Origin and Isochrone:
  • Origin analyses: insights can be displayed through a table and a graph or a graph and a map.
  • Isochrone analyses: insights can be displayed through a graph or a map.

     4. How to read it

Example (based on origin): In April 2024, visitors to your shop from surrounding towns had an average annual purchasing power of 21,9K.

Example (based on isochrone): In April 2024, people within a 30-minute drive of Scalo Milano Outlet Triulzi, had an average annual purchasing power of 24,8K.

Here are some use cases and advice on how to interpret this analysis effectively.

• Qualify your catchment area to better understand the profiles of your visitors according to the accessibility of the store or their origin.
• Differentiate your visitor profiles from those of your competitors.
• Identify the potential target audience for your campaigns, based on the length of time your store is accessible.

     5. Frequently Asked Questions