General methodology and computation

4,5 millions of selling points referenced

In 2022, we launched a massive project to reference and map most retailer brands along with their selling point on our country coverage.

We've both leveraged automatic scrapping and detection along with human checks and enrichment. My traffic is leveraging more than 4,5M locations to perform its analysis.

12 000 brands referenced

During the same project phase, we identified the main international, national and regional brands using the same automatic scrapping and detection process along with Mytraffic human verification and enrichment based on our market knowledge. Today, we only consider brands having more than 4 points of sale in one country.

💡More information about our methodology: Quantification algorithms