Insights

     1. Analysis Objective 

You can measure the impact of your decisions or developments by easily and precisely following the evolution of footfall within key locations in your city centre. 

     2. Methodology and Computation

💡More information about our methodology: Quantification algorithms

     3. How to use it

• Select the area you are interested in (1) from the drop-down menu
• Add as many custom interest areas as you want (2) to zoom in on their performance (this step only needs to be done once, after this it is saved for further usage):
  • Click on the blue button “Interest area”
  • Draw each interest area manually
  • Name and validate it
• Select the time granularity (3): month or week
• Choose a period to analyse (4) and add a comparative period if you want to perform a comparison.

Once you have applied your filters and depending on the one chosen, you can get an absolute view to know where your pedestrian traffic is the strongest or an evolutive view to compare two periods and get a quick understanding of footfall rises or drops. 

First analysis - Number of pedestrians on a specific period (absolute value):  

Analyse the period of your choice in your city (monthly or weekly traffic - delete the comparison period to get this analysis) and measure the number of pedestrians during this specific time.

• Colour scale of the heatmap (5): on the left side, you can visualise the performance of your interest areas on the colour scale. Your areas are ranked according to their number on the scale, so it is easy to visualise where footfall is highest. From the coldest points in blue to the hottest ones in red, quickly identify areas with the highest or lowest pedestrian traffic.
• Ranking of your interest areas (6): under the colour scale, you have an overview of your interest areas. 

💡For each, we provide the median pedestrians number so you can understand quickly how much traffic passes through your point of interest using the median value.

We take all the traffic data we have for each GPS point in this zone of interest: the median value is the value in the middle (i.e. there are as many values below the median as there are above it) 

• Map (7): on the right side, you can visualise the pedestrian traffic of your polygon, more specifically in the interest areas you have drawn and compare it with others and to your general area. You can analyse the footfall within the area. Your interest areas are numbered as in the ranking list so you will easily identify them. 

Second analysis - Evolution of your traffic between two periods (in percentage):  

Analyse the period of your choice in your city (monthly or weekly evolution) and compare it to another one.

Steps 1 to 4 are shown on the first screen and are the same as above.

• Comparative colour scale (5): on the left side, you can visualise the evolution of the performance of your interest areas on the colour scale. Your areas are ranked according to their number, so it is easy to visualise where footfall is highest. From the biggest drop in red to the biggest rise in green, identify quickly where your traffic has increased or decreased. 
• Ranking of your interest areas (6): under the colour scale, you have an overview of your interest areas. 

💡For each, we provide the median evolution in percentage so you can quickly understand the evolution of the traffic through your point of interest using the median value.

We take all the evolution insight we have for each location in this zone of interest: the median value is the value in the middle (i.e. there are as many values below the median as there are above it) 

• Map (7): on the right side, you can visualise easily the evolution of your pedestrian traffic in your interest area, and compare it between them and to the rest of your general area. You can analyse the evolution of footfall within the area

This map shows all pedestrian traffic data above our reliability thresholds. All addresses under this limit are not displayed.

     4. How to read it 

     5. Frequently Asked Questions