Insights

💡You can export all analyses via the Export button (top right). 

   1. Analysis Objective

This analysis will allow you to carry out the monitoring of all your assets.

     2. Methodology and Computation

💡More information about our methodology: Quantification algorithms

     3. How to use it

My assets 

After adding all your assets to your account, you can start analysing them. In the "My Assets" tab, you will have the list of all your assets.

Different filters are available:

• Granularity (1): Choose between week, month, year to date, or full year. If you select Full year, click on the green arrow (2) and access a monthly detail for the full year
• Define an initial period (3) and a comparison one (4). Make sure the initial period is the older one. If you select By month, you can compare with an average month of a chosen year

For each asset, you will find the following information to identify them below:

• Assets name
• Store code: if added previously
• Type: a pictogram representing the type of asset.
• Country: display a flag of the country (can be useful if you have assets in different countries)
• Tags: you can add, delete, or rename tags to categorise your assets and measure in the "My tags" tabs their performance per category. Tag setup will be explained in the "My tags" part.

In the following columns are the footfall analyses (based on the filters selected): 

• Total traffic (5) (initial period): Number of visits for the initial period.
• Total traffic (6) (comparison period): Number of visits for the compared period.
• Your evolution (7): The percentage of the evolution of your pedestrian traffic between the 2 periods.

You will have an overview of the traffic for all your assets. You can compare your assets between them and through 2 periods. 

💡Tips: 

• If you have a lot of assets, a search bar is available (8) to find out a specific one. 
• You can sort the results in ascending or descending order (9) in each analysed column.
• You can show or hide some columns (store code, asset type, or country)

You can also create a project in My Next Location module from a selection of assets:

• Select several locations by ticking them
• Click on "Create a project" and you will be redirected to My Next Location module.

My tags

To use tags, the first thing to do is categorise your assets in the "My asset" tab.

You have some default tags already registered as asset types and countries. 

There are 2 ways to implement tags:

• For a specific asset: in the tag column, click on “+” and create a new tag (choose a name and a colour), then check the box to apply the tag to your asset.
• Add a tag to a bulk of assets: you can select several assets, click on “Add tags” (middle bottom), and apply them to your assets selection.

Once you have set up all your tags in the “My assets” tab, you will have access in the “My tags” tab, to an aggregated view of all your assets classified per tag (default and created by yourself).  It will help you to monitor your locations depending on them.

The default tag can help you to measure the performance of your assets depending on their locations or their types for example.

You also have your tags, which will help you to analyse your assets based on your criteria.

You will find the following information:

• Number of assets: on top the total number of assets is displayed and then, you have the number of assets per tag (click on it to access the filtered list)
• Average footfall (initial period): the average footfall of all your assets per tag (= sum of the total traffic for all assets/number of assets) 
• Average footfall (compared period): the average footfall of all your assets per tag on the compared period. 
• Your evolution: The percentage of the evolution of your average traffic per tag between the 2 periods compared.

4. How to read it

Here are some use cases and advice on how to interpret this analysis effectively.

• Analyse footfall over an entire year compared with a previous year and observe changes month by month.
• Analyse the impact of your campaigns on footfall between 2 periods.
• Help your shop managers keep better track of their shop's performance.
• Quickly identify the locations that are performing well and those that need more attention.
• Target under-performing shops so you can implement action plans and measure the impact.

5. Frequently Asked Questions