Module Tour: Guide for EV Charging Deployment

Purpose of This Guide

This guide provides a comprehensive overview of how to use Station Selector to assess and validate potential locations for electric vehicle charging stations, whether you are deploying fast/rapid chargers (≥50 kW) or slow chargers (<22 kW).

1. When to Use Station Selector

Use Station Selector when:

• You have specific locations in mind and want to assess their viability.
• You want to compare multiple potential sites (up to 50 at once).
• You need to evaluate performance potential based on traffic flow, EV penetration, competition, and surrounding amenities.

2. Key Steps to Use the Platform

Step 1 – Create a Project

• Name the project and select the country of analysis.
• Enter up to 50 addresses or GPS coordinates.
• Assign an asset name. (Ex. "Year - Month - name of the project")

Step 2 – Assign Road Segments (optional)

• Select relevant road segments manually or allow auto-assignment (segments with >1,000 vehicles/day).
• Avoid double-counting in areas with traffic loops or roundabouts.

Step 3 – Review the Synthesis Tab

This is where you’ll find a summary of the most relevant KPIs for each location, helping you determine its viability for EV charging. Key indicators include:

• Traffic volume (AADT, max nearby traffic)
• EV penetration and target market in the catchment area
• POIs (retail, services, leisure, transport)
• Competitor charger presence and type
• Population density and purchasing power
   

(*) When available, the Synthesis tab includes predictive outputs from our kWh consumption model, trained on 100,000+ charging points and combining traffic, POIs, socio-demographics, and visitor behavior to estimate energy consumption (kWh) over the first year of operation. This forecast helps prioritize sites with the best performance potential based on real-world usage data.

Use this tab to compare locations, spot patterns, and align insights with your charger type strategy.

3. Evaluating Locations for Fast & Rapid Charging Installations (≥50 kW)

These chargers are ideal for high-traffic areas.

Core KPIs to Prioritize

KPI	Importance
AADT (Annual Average Daily Traffic)	Very High
EV Penetration in Catchment	Very High
Max Traffic in Area	High
Highway Distance (≤2.5 km)	High
Target Market for EVs	High
Population Density	Medium
Purchasing Power	Medium
Destination Site Dwell Time (>20 min)	Medium
Competitor Charger Type	Strategic Insight

High-Potential Location Characteristics

• Close to highways or major arterial roads.
• Commuter corridors with consistent high flow.
• Retail or leisure destinations with dwell time of 20–40 minutes.
• Areas where competitors offer only slow charging options.

Strategic Tips

• Focus on high-traffic, high EV adoption areas.
• Use competitor mapping to identify gaps in rapid-charging coverage.
• Benchmark outputs against other charger configurations.

4. Evaluating Locations for Slow Charging Installations (<22 kW)

Best suited for areas with long dwell times or overnight parking scenarios.

Core KPIs to Prioritize

KPI	Importance
Population Density	Very High
EV Penetration in Catchment	High
Purchasing Power	High
Target Market for EVs	High
Points of Interest (Schools, Parks)	High
Average Traffic in Area	Medium
Max Traffic Nearby	Medium
Destination Site Footfall/Dwell (>1h)	Medium
Competitor Presence	Strategic Insight

High-Potential Location Characteristics

• Residential neighborhoods without home charging infrastructure.
• Workplace parking locations.
• Public or long-stay parking in leisure, transport or education hubs.
• Retail or mixed-use areas with multi-hour visits.

Strategic Tips

• Avoid zones with fast turnover or short-stay parking.
• Use historical data from similar, successful slow-charging locations.
• Validate EV adoption, even in dense areas.
• Consider deploying slow chargers to complement fast hubs.

5. Best Practices for All Charging Types

• Benchmark before you begin: Use existing high-performing sites as references.
• Compare like-for-like: Don’t mix urban and highway benchmarks.
• Map underserved areas: Use competition filters to find white spaces.
• Use filters: Narrow results by traffic, distance, POI type, or EV market.
• Test different charger configurations if predictive model is available.

6. Support Resources

• Help Center and updated methodology guides
• Contact Us button within the platform for support
• Your Customer Success Manager (CSM) for strategy alignment

Station Selector is built to help you make fast, scalable, and evidence-backed siting decisions. The key is not only understanding the KPIs but knowing how they align with the real-world behavior of EV drivers and the strategic goals of your deployment.

Use this guide as a reference when preparing for tenders, answering prospect questions, or comparing regions for expansion.