Product Overview

A ready-to-use dashboard, this module allows you to get a precise and targeted overview of your event based on relevant and customised indicators.

Designed specifically for event analysis, this tool enables you to:

• Track the performance of your events by accurately measuring the number of additional visitors, their origin and their areas of interest.
• Improve event planning and management by forecasting resource requirements, identifying areas that are more crowded than usual, and analysing hourly attendance.
• Tailor marketing campaigns to the origin of your visitors by analysing visitor origins to better target marketing and promotional campaigns.
• Communicate key successes through metrics that facilitate communication, clear and interpretable visuals, and the ability to easily export your data and visuals.

You will be able to focus on specific days of your event for a deeper understanding of its impact through a comprehensive and quantified evaluation, performance analysis and attractive locations.

To this end, your dashboard is made up of several analyses:

• Event overview: A comprehensive overview with visualisation of the analysed area in blue and a summary in a few key figures and keywords.
• Event performance: Attendance metrics with different levels of granularity to help you identify highlights.
• Attractive locations during the event: A clear and quick visualisation of attraction zones through heat maps.
• Visitor origins: Key figures to understand where your visitors are coming from.
• Detailed origin table: A more detailed view to understand the origin of your visitors in detail.

Event analysis as part of your City Event package is provided for 1 year.